HoMe for the Holidays | MeUndies

CREATIVE DIRECTION | PRODUCTION | CASTING

While Executive Creative Director at MeUndies, my team and I tackled the holiday season with fresh eyes each year. In 2021, we were looking forward to getting back to our favorite traditions with the ones we love. The campaign featured real families, couples + friends, and created a cohesive storytelling experience from marketing through gift guide to packaging.